It’s 2020, and everyone is using the internet to start their low-capital, high-return online business. There are
hundreds of thousands of businesses that are online-based, how could you possibly compete with
them?

The good news is that you don’t need to be someone special to succeed in the marketing game in 2020.

Today, we’re going to teach 5 ways on you how you can outwit your competitors without wasting time.

1.) Find a business niche

Finding a business niche means you have to be really good at something or be immensely invested in a
particular niche. If you’re not sure what it is yet, then make a list of things that you can confidently say
you’re good at.

For example, if you love online selling, then you can amp it up by starting an eCommerce website.
However, it’s important to note that eCommerce is a competitive business, and you’re not the only one
who finds it cool.

That’s why you can use this to your advantage, and it’s not only with eCommerce. It’s the same with
every niche you can find. Research on your competitors and learn from their mistakes and wins.

2.) The Need You Can Fulfill

What’s something that people need that you’re able to provide? If you can answer this question, you’ll
know what to sell.

More and more people are availing online goods each year, decision-makers see that purchasing online
is more beneficial than going to an actual store. But what are they buying?

Let’s say you want to sell gaming chairs, set-up, and equipment since you’re a gamer yourself. Check out
the search results for these keywords, and you’ll find out how competitive they are, and how many
people are looking up for it.

The fact that people need gaming chairs and equipment means you’re able to provide it to them.

3.) Competitive Research

Conduct in-depth research on your top competitors who are doing well in the business. You need to find
out the number of their monthly traffic, their means of generation, available products, selling
propositions, and customer reviews.

These are just examples of questions that need an answer, make sure to cover all the bases. Doing it on
your own might be taxing, but it’s possible to gather basic data alone.

Hiring a team, however, makes it easier and faster for you. It allows you to focus on business
management and product improvement while they do the work.

4.) Target Audience

Who’s your target audience? Finding out who your prospects are is an advantage as you would know
what to provide them with. In most cases, your target audience only has limited knowledge of the niche.

Find out where they live, age, marital status, and profession. Gathering data is no easy task, and it’ll take
some time before you complete research. It’s important to push through with this step no matter how
long it takes.

You can’t run a marketing strategy without knowing who you’re trying to market, and the more
information you have, the more precise your content is.

5.) Online Business Idea Validation

If you’re running your business with only limited capital, market validation helps a lot in the success of
your business. You have to create a minimum viable product for your company, this allows you to gather
additional information from your customers without exerting effort.

6.) Initial Traction

Assuming you’re through with the previous steps, it’s time to get your feet wet. You have to interact
with your audience through effective mediums, such as Facebook, Twitter, and Instagram to generate
traffic.

The reason why you need to do this is because you have no authority, reviews, assets, and subscribers. Your business is a clean canvas, and you lack the resources to paint it the way you want to.

For aspiring marketers who are working with little to no budget, maximizing the use of social media
gives you a good start for initial traction.

You can promote your products and services on your Facebook page and invest in a few locally targeted
ads to get your company going.

As soon as you’ve started getting people to follow your page, your business will start from there.

Grow Your Business Online

Save time and start growing your business, working with us means you’re partnering with the
professionals. We offer digital marketing solutions at a low price, increase brand recognition in the
fastest way possible.

Our team has over a decade of personal experience in the industry, and we want to help you achieve
your marketing goals using our proven and effective methods.

Not sure what to do next? Give us a call, and we’ll start analyzing your online business on the dot.